It also allows these viewers to interact with other viewers watching the live event. Live videos allow viewers to interact with you and make comments in real-time. No wonder it’s a great way to build a community around your business. Video content generates more engagement than other forms of content on any platform. “With a fairly modest increase in budget, you can reach a considerably higher audience.” says Mark Soares, Senior Marketing Manager at Nikon Inc. Nikon Inc., for instance, used live streams to reach 4X more people for a conference. Just like a football game broadcasted live would draw in a broader audience of viewers, so too would live streaming create more awareness for your business event. These platforms push live content to a large number of users. Live video content thrives on social media platforms like YouTube, Facebook, and Instagram. Is it to build awareness? Build your email list? Sell a product or service?īelow are four benefits businesses can receive from live streaming. You also need to think about the goals of your live stream. When crafting your live streaming business plan, you need to consider costs and the return on your investment. Live streaming has become an integral channel for brands to create authentic connections with their customers. The value of a live streaming business plan Should you spend on live streaming too? Yes. However, live streaming is not limited to sports as brands worldwide spent over $90 billion on video content in 2018, according to Forrester, with spendings expected to rise to over $100 billion in 2023. For example, in the sports sector, viewers live streamed 560 million minutes of the 2019 Super Bowl. One report found that 47% of viewers worldwide are streaming more live videos than a year ago. They watch the video at the same moment you create it - no filters or edits.īut do people watch live streams? Oh, yes. With live streaming, the video is broadcasted in real-time over the internet from one source to hundreds or thousands of viewers. So what’s the difference between SVOD and live streaming? You can think of Netflix, Hulu, and all your other favorite streaming platforms in this category. With subscription video on demand, the video file is sent from a remote storage location over the internet. Live streaming is not the same as subscription video on demand (SVOD). What is live streaming and how does it work? Then we’ll dive into live streaming tips and tricks to help you before, during, and after any live event.īefore we go into all of that, let’s see what live streaming is and why it is crucial to have a live streaming business plan.

In this guide, you’ll learn what it takes to run a successful live stream for your business.įirst, we’ll touch on a live streaming checklist to help you get started. What if you’re thinking, “I’d love to get started with live streaming, but where do I start?” I can’t use it for my business.” Then you’d be losing out on the market with a projected worth of $180 Billion in 2027.

If you think, “Oh, live streaming is for video game addicts. What are your first thoughts when you hear the words live streaming?

Scratch a million off my checklist